Success stories

Sweetening Success: Vestian Delivers Rapid Retail Refresh for Fannie May

Industry
Retail
Year
2023
Location
Chicago, IL

Introduction

Vestian partnered with Fannie May to refresh and rejuvenate 23 retail stores across the Chicagoland area. Our team delivered a streamlined solution, executing a comprehensive store refresh program within a tight two-month timeline, just in time for the critical holiday season.

23 stores
refreshed in Chicagoland and Northwest Indiana
20-25%
increase in sales post-refresh
2 months
project timeline completion

Challenge

Fannie May needed to quickly refresh 23 retail locations before the busy holiday season. The project required a rapid turnaround, with all aspects - from scoping and planning to permitting and construction - to be completed in less than two months. The challenge was to maximize impact within the available budget and tight timeframe.

Solution

Vestian developed and executed a comprehensive refresh strategy tailored to Fannie May's needs. Our project team conducted thorough site visits to identify key areas for improvement, focusing on interior elements like carpeting, wall coverings, and paint, as well as exterior aspects such as parking lots, signage, and building façades. We carefully vetted and selected general contractors who could deliver competitive pricing while maintaining flexibility for schedule and scope adjustments. Our streamlined approach maintained competitive bidding while shortening the overall schedule to meet the pre-holiday deadline. We identified and prioritized scope items that would have the greatest impact with the least cost across all locations, maximizing the value of the overall budget. We managed every aspect of the process, from design development to construction completion, ensuring a cohesive and efficient execution.

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